Recent changes to US Healthcare Policy may threaten the stability and viability of independent healthcare practices of all disciplines. Increased paperwork, government mandates, and constantly changing regulations swamp individual providers, decreasing their available time to take care of patients.
The changes in healthcare policy have the potential to decrease access to healthcare, increase healthcare expenses, decrease consumer choice, and decrease consumer satisfaction. In addition, there’s a likely stumbling block for healthcare providers launching or running a healthcare practice. Most of them weren’t trained in business skills, including marketing.
If healthcare providers are unsuccessful at running and marketing their own practices, it may have devastating impact on consumer choice options, the economy, and even the health of our nation.
Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what healthcare providers are taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience. Following the marketing advice in this concise book could help healthcare professionals build the practice – and life – of their dreams. Please visit www.drkelleypendleton.com to sign up for Dr. Kelley’s FREE healthcare marketing tip of the month or to buy the book.
ABOUT THE AUTHOR:
For more than ten years, Dr. Kelley Pendleton has worked in the healthcare industry in various capacities—as an employee, business owner, healthcare marketing consultant, mentor, professional speaker, and educator. Dr. Pendleton graduated from Logan College of Chiropractic in 2005 with a Doctorate in Chiropractic. She also holds Master’s degrees in Public Health and Alternative Dispute Resolution, as well as Bachelor’s degrees in Psychology, Sociology, and Human Biology. She currently lives in Mandeville, Louisiana with her fiancé, Michael and their two dogs.
Community Connections!
Relationship Marketing for Healthcare Professionals
By Kelley S. Pendleton, D.C., M.P.H.
CreateSpace Independent Publishing Platform
Publication Date: August 12, 2014
$24.99 Paperback / $9.99 eBook
ISBN: 1495923274 / ISBN 13: 9781495923272
E-ISBN 13: 9781625175601
